Tapville signs a 10-unit franchise agreement in Texas
Naperville, IL. June 2021. Tapville, the innovative tech-forward food and beverage franchising & licensing concept announced the signing of a 10-unit franchise agreement in Texas. The agreement will bring ten locations in the Texas markets of Austin, Ft. Worth, Dallas, Houston, and San Antonio in retail centers. The franchisees developing Tapville are Felix & Nicole Waller, who operate other entertainment businesses in Texas, Oklahoma, and New Mexico.
“The retail environment is changing dramatically with online shopping choices. Now more than ever with the impacts of the pandemic, attracting shoppers to brick & mortar shopping destinations requires much more than traditional approaches to retailing.” said Joseph Tota, CEO, Tapville. “Tapville helps retailers create a modern, community-centric experience, while introducing local independent breweries to shoppers.”
“Tapville is very excited to have Felix & Nicole join our franchise system. We are company based on values and upon being introduced and getting to know Felix and Nicole, it was very apparent that they share the same values as our brand.”, said Joseph Tota, CEO, Tapville. “They are successful, innovative and hardworking entrepreneurs that operate entertainment venues- movie theaters and adventure parks.”
“Tapville is on the cutting-edge of using technology and data analytics for the hospitality industry. After visiting Tapville locations in the Chicagoland area, Nicole and I were amazed at how advanced Tapville is with their operations. Their operations team has a deep background in technology and training operations, which definitely shows in their franchisee training and support structure,” said Felix Waller.
Tapville operates brick & mortar full-service restaurants, kiosks, and a mobile taproom concepts for shopping malls, airports and superstores, every location can offer exactly what their target market needs, without wasting a dollar through advanced data analytics and optimization.
In addition to providing craft libations, Tapville hosts community-friendly events that bring shoppers back to brick & mortar for fun & engaging social experiences. Events include craft beer tastings, cupcake pairings, live music events, wine pairings, business networking and educational events.
Joshua Patrick, Senior Vice President of Franchising and Real Estate at Tapville added, “The Tapville concept is well positioned in the new operating environment of the post-pandemic world. Opportunities are endless in this new age. Our sales team has seen an increase in franchise requests. We will continue to be selective of franchise candidates that we award as we develop our brand in multiple US markets.”
Tapville is taking major steps to reduce the cost of labor through innovations like self-pour taps (also reducing wasted draft beer), table tablet ordering, and a smartphone loyalty app, while upping the ceiling for customer satisfaction through an increased level of possible customization.
By using advanced data collection, Tapville locations can create highly specific profiles all our customers and use these insights to market to similar demographics on social media platforms. It also gives Tapville a leg-up when it comes to tweaking the customer experience, adapting the menu options, and more.
About Tapville
Tapville Franchising, Inc, “Tapville” is a franchisor & licensor of restaurant, kiosks and mobile units that specialize in self-pour & self-service technology. Tapville offers franchises for brick & mortar, retail, travel and entertainment segments. Tapville is headquartered in Naperville, IL. www.tapville.co