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Red Arrow Story

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Joseph Tota designed the concept of Red Arrow Tap Room during one of his frequent visits to Union Pier, Michigan along the Red Arrow Highway. Southwest Michigan is awash in fantastic breweries, and his simple yet revolutionary idea was to share a taste of these independent breweries and others like them by using the latest self-pour technology. He imagined a place filled with friendly people enjoying great beer and delicious food in a fun, modern environment, free of the hassles and headaches that so often accompany the contemporary restaurant experience.

Joe is an avid ultra-runner and has a deep belief that hard work, entrepreneurship, and a healthy lifestyle are the keys to happiness. Joe is a former management consultant that helped organizations implement and adopt technologies and process to improve performance. He is very passionate about supporting local charities and volunteers on a few non-profit boards. 


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The Red Arrow Highway story is very unique with military heritage. A brave group of men were part of the 32nd Infantry Division who fought in World War I and II, with roots from the Iron Brigade of the Civil War. These men were honored in Southwest Michigan by naming the Red Arrow Highway from their division. Men from Wisconsin and Michigan fought bravely in France during World War I and acquired the nickname Les Terribles referring to their fortitude in advancing over terrain others could not. It was the first allied division to pierce the German Hindenburg Line of defense, and the 32nd then adopted its shoulder patch; a line shot through with a red arrow, to signify its tenacity in piercing the enemy line. It then became known as the Red Arrow Division.