At Red Arrow Tap Room, we want you to enjoy insanely good beer and wine, without the wait and distractions. With our revolutionary pour-your-own technology, each visit is a new craft beer adventure. We serve traditional house-smoked barbecue in a family-friendly atmosphere. Educated beer ambassadors can help you find that perfect pour.

Our Purpose

We believe in celebrating hard work, health, and happiness by sharing insanely good beer—one pour, one patron, and one community at a time.

Our Mission

Red Arrow Tap Room is committed to connecting small independent craft breweries with patrons that enjoy tasting insanely good beer. We are passionate about educating our patrons on craft beer. We honor the hard work, innovation, and entrepreneurial culture of craft breweries. We know that insanely good beer is brewed from the hard work and innovation of independent craft breweries.

Our Values

  • Community. We believe in the power of the community. Red Arrow supports our local communities and the communities where independent craft breweries are creating jobs and opportunities.
  • Entrepreneurship. We celebrate the spirit of independence, which is a key ingredient in brewing insanely good beer. Each beer that we serve has a story that required personal sacrifices, risks, and innovation.
  • Hard Work. We know that hard work is the key to making insanely good beer, and it's something that can't be faked. Discipline, focus, and commitment are necessary for success.
  • Responsibility. We have deep sense of personal responsibility. The responsible enjoyment of beer is encouraged and enabled by our team, our technology, and our policies.
  • Health & Happiness.  We believe that happiness helps people live longer. Healthy lifestyles contribute to longevity.

What Customers Say...

Red Arrow Story


Joseph Tota designed the concept of Red Arrow Tap Room during one of his frequent visits to Union Pier, Michigan along the Red Arrow Highway. Southwest Michigan is awash in fantastic breweries, and his simple yet revolutionary idea was to share a taste of these independent breweries and others like them by using the latest self-pour technology. He imagined a place filled with friendly people enjoying great beer and delicious food in a fun, modern environment, free of the hassles and headaches that so often accompany the contemporary restaurant experience.

Joe is an avid ultra-runner and has a deep belief that hard work, entrepreneurship, and a healthy lifestyle are the keys to happiness. Joe is a former management consultant that helped organizations implement and adopt technologies and process to improve performance. He is very passionate about supporting local charities and volunteers on a few non-profit boards. 


The Red Arrow Highway story is very unique with military heritage. A brave group of men were part of the 32nd Infantry Division who fought in World War I and II, with roots from the Iron Brigade of the Civil War. These men were honored in Southwest Michigan by naming the Red Arrow Highway from their division. Men from Wisconsin and Michigan fought bravely in France during World War I and acquired the nickname Les Terribles referring to their fortitude in advancing over terrain others could not. It was the first allied division to pierce the German Hindenburg Line of defense, and the 32nd then adopted its shoulder patch; a line shot through with a red arrow, to signify its tenacity in piercing the enemy line. It then became known as the Red Arrow Division.