Tapville signs 3-unit area development agreement in south texas

Naperville, IL. February 2022. Tapville, the innovative tech-forward food and beverage franchising & licensing concept announced the signing of a 3-unit area development agreement in South Texas. The agreement will bring 3 locations in the South Texas/ Beaumont market. The first location will likely be in Lake Jackson, TX. The franchisees developing Tapville are Keaghon and Tiffany Daville. 

“The retail environment is changing dramatically with online shopping choices. Now more than ever with the impacts of the pandemic, attracting shoppers to brick & mortar shopping destinations requires much more than traditional approaches to retailing.” said Joseph Tota, CEO, Tapville. “Tapville helps retailers create a modern, community-centric experience, while introducing local independent breweries to shoppers.”

“Tapville is very excited to have Keaghon and Tiffany join our franchise system. We are a company based on values and upon being introduced and getting to know Keaghon and Tiffany, it was very apparent that they share the same values as our brand,” said Joseph Tota, CEO, Tapville. “They are experienced business owners in South Texas and we believe their collective backgrounds and industry knowledge will be a great asset to Tapville.”

“Tapville is on the cutting-edge of using technology and data analytics for the hospitality industry. After visiting Tapville locations in the Chicagoland area, I was amazed at how advanced Tapville is with their operations. Their operations team has a deep background in technology and training operations, which definitely shows in their franchisee training and support structure,” said Tiffany Daville.

Tapville operates brick & mortar full-service restaurants, kiosks, and mobile taproom concepts for shopping malls, airports and superstores. Every location can offer exactly what their target market needs, without wasting a dollar through advanced data analytics and optimization.

In addition to providing craft libations, Tapville hosts community-friendly events that bring shoppers back to brick & mortar locations for fun & engaging social experiences. Events include craft beer tastings, cupcake pairings, live music events, wine pairings, business networking and educational events.

Joshua Patrick, Senior Vice President of Franchising and Real Estate at Tapville added, “The Tapville concept is well-positioned in the new operating environment of the post-pandemic world. Opportunities are endless in this new age. Our sales team has seen an increase in franchise requests. We will continue to be selective of franchise candidates that we award as we develop our brand in multiple US markets.”

Tapville is taking major steps to reduce the cost of labor through innovations like self-pour taps (also reducing wasted draft beer), table tablet ordering, and a smartphone loyalty app, while upping the ceiling for customer satisfaction through an increased level of possible customization.

By using advanced data collection, Tapville locations can create highly specific profiles of all our customers and use these insights to market to similar demographics on social media platforms. It also gives Tapville a leg-up when it comes to tweaking the customer experience, adapting the menu options, and more.

About Tapville Social

Tapville Franchising, Inc, “Tapville” is a franchisor of restaurant, kiosks and mobile units that specialize in self-pour & self-service technology. Tapville offers franchises for brick & mortar, retail, travel and entertainment segments. Tapville is headquartered in Naperville, IL. www.tapvillefranchising.com