Proprietors Joseph Tota and Jim Pacente came up with the concept of Red Arrow Tap Room during one of their frequent runs along the Red Arrow Highway in Union Pier, Michigan. Southwest Michigan is awash in fantastic breweries, and their simple yet revolutionary idea was to share a taste of these independent breweries and others like them by using the latest self-pour technology. They imagined a place filled with friendly people enjoying great beer and delicious food in a fun, modern environment, free of the hassles and headaches that so often accompany the contemporary restaurant experience.

Both Joe and Jim are avid runners who believe that hard work, entrepreneurship, and a healthy lifestyle are the keys to happiness. Joe is a management consultant who helps organizations develop training programs to improve worker performance. He's also president-elect of the Chicago Area Runners Association. Jim is a former running store owner and floor trader. Together, they are bringing innovation to the craft beer industry with technology, Pour Your Own self-service, and hospitality-included pricing.