Chicago-based Around the Bend was founded by Dan Schedler in 2014. Here's his explanation for the company's name and its ethos:
We’re not renegades. We’re not rebelling against anything (like a lot of other folks claim to be). We think that the revolution is over; the war has been won. “Big Beer” is dead – they just don’t know it yet. And by dead, we mean irrelevant for millions of beer loving Americans.
We don’t have to battle to get people to try something other than the fizzy yellow stuff; there’s a predisposition now, for a large class of people, to expect better. And that allows for more experimentation and innovation with the form we know and love. The road that lies ahead is a more exciting stretch than we’ve glimpsed to-date. So let’s keep going. Let’s see what’s Around the Bend.